Cookie Policy

Last updated: 15 January 2026

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners about user behaviour and preferences.

Cookies contain information that is transferred to your device's hard drive. They help us recognise you when you return to our website and allow us to tailor content to match your interests and preferences. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer.

Why We Use Cookies

Expertika uses cookies for several important purposes:

  • To ensure our website functions properly and securely
  • To remember your preferences and settings
  • To analyse website traffic and user behaviour
  • To improve our website performance and user experience
  • To provide relevant content and advertisements
  • To measure the effectiveness of our marketing campaigns

Types of Cookies We Use

1. Necessary Cookies

These cookies are essential for our website to function properly. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided. These cookies do not store any personally identifiable information.

2. Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. These cookies collect information about which pages are visited most often, how long users spend on our site, and any error messages encountered. This information helps us improve our website's performance and user experience.

3. Functional Cookies

Functional cookies allow our website to remember choices you make (such as language preferences or cookie consent choices) and provide enhanced, more personalised features. These cookies may be set by us or by third-party providers whose services we have added to our pages.

4. Marketing/Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may be used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission.

Specific Cookies Used

Below is a detailed list of the cookies we use on our website:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gat Google Analytics - throttles request rate 1 minute Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google Ads - ad personalisation and remarketing 2 years Marketing
preferences Stores user interface preferences 1 year Functional

Third-Party Cookies

Our website uses services from third-party providers that may set their own cookies. These include:

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect information about how visitors use our website, which helps us improve our site. The information collected is anonymous and includes data such as the number of visitors, where visitors come from, and which pages they visit.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads cookies help us deliver relevant advertisements and measure the effectiveness of our advertising campaigns. These cookies may track your browsing behaviour across different websites to provide personalised advertisements.

Google Fonts

Our website uses Google Fonts to display text in specific typefaces. When you visit our site, Google may collect usage data related to font loading and display. This service improves the visual presentation of our website content.

Google Consent Mode v2

We implement Google Consent Mode v2 to respect your privacy choices while still allowing us to measure website performance and advertising effectiveness. This technology adjusts how Google services behave based on your consent preferences:

  • When you accept cookies, full tracking and personalisation are enabled
  • When you reject cookies, Google services operate in a privacy-preserving mode
  • Anonymous, aggregated data may still be collected for basic analytics
  • Your consent preferences are automatically communicated to Google services

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your cookie preferences by category

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Block third-party cookies only
  • Delete existing cookies
  • Set up notifications when cookies are being sent

Please note that blocking or deleting cookies may affect your browsing experience and some features of our website may not function properly.

Opt-Out Links

For specific third-party services, you can opt out directly:

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Expertika AG

Waldstraße 119

80096 Munich, Bavaria, Germany

Email: privacy@expertika.pro

Phone: +49 897128224

For privacy-related enquiries: privacy@expertika.pro

Related Policies

This Cookie Policy should be read in conjunction with our:

  • Privacy Policy - for information about how we collect and use your personal data
  • Terms of Service - for the terms governing your use of our website and services