Privacy Policy

Introduction

Expertika AG ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you visit our website or use our services. As a company based in Germany, we comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Data Controller Information

The data controller for your personal information is:
Expertika AG
Waldstraße 119
80096 Munich, Bavaria, Germany
Registration Number: HRB985632
Email: privacy@expertika.pro
Phone: +49 897128224

Data We Collect

We collect different types of information depending on how you interact with our website and services. The data we collect includes both information you provide directly and information collected automatically through your use of our services.

Information You Provide

• Contact information (name, email address, phone number, company details)
• Communication preferences and enquiry details
• Information submitted through contact forms or enquiry requests
• Project requirements and business information for consultation services
• Feedback and correspondence you send to us

Information Collected Automatically

• Website usage data (pages visited, time spent, navigation patterns)
• Technical information (IP address, browser type, device information)
• Cookies and similar tracking technologies (see our Cookie Policy for details)
• Referral sources and marketing campaign effectiveness data

How We Use Your Information

We process your personal data for legitimate business purposes and only where we have a lawful basis to do so. Here's how we use your information and the legal basis for each purpose:

Service Provision (Legal Basis: Contract Performance)

• Responding to your enquiries and providing requested information
• Delivering our software analysis and consultation services
• Managing client relationships and project communications
• Processing payments and maintaining financial records

Business Operations (Legal Basis: Legitimate Interest)

• Improving our website functionality and user experience
• Analysing service usage to enhance our offerings
• Conducting market research and business development
• Maintaining security and preventing fraud

Marketing Communications (Legal Basis: Consent)

With your explicit consent, we may use your contact information to send you marketing communications about our services, industry insights, and relevant updates. You can withdraw your consent at any time by using the unsubscribe link in our emails or contacting us directly.

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about the cookies we use, please refer to our Cookie Policy.

Data Sharing and Third Parties

We do not sell your personal data to third parties. We may share your information only in the following circumstances:

• With service providers who assist us in operating our business (e.g., web hosting, analytics, email services)
• When required by law or to protect our legal rights
• In connection with a business transfer or merger (with appropriate safeguards)
• With your explicit consent for specific purposes

All third-party service providers are carefully selected and required to maintain appropriate security measures and data protection standards. We ensure that data processing agreements are in place where required by law.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Contact enquiries: 3 years from last contact
• Client project data: 7 years after project completion (for business records)
• Marketing communications: Until you unsubscribe or withdraw consent
• Website analytics data: 26 months (Google Analytics default)
• Cookie data: As specified in our Cookie Policy

Your Rights

Under GDPR and applicable data protection laws, you have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data in certain circumstances
• Right to restrict processing: Request limitation of how we use your data
• Right to data portability: Request transfer of your data to another service provider
• Right to object: Object to processing based on legitimate interests or direct marketing
• Right to withdraw consent: Withdraw consent for processing where consent is the legal basis

To exercise any of these rights, please contact us at privacy@expertika.pro or +49 897128224. We will respond to your request within one month of receipt.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, regular security assessments, and staff training on data protection. However, no internet-based system is completely secure, and we cannot guarantee absolute security of your data.

International Data Transfers

Your personal data is primarily processed within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other legally recognised transfer mechanisms to protect your data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. We encourage you to review this policy periodically.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us:

Supervisory Authority

If you believe we have not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with the relevant supervisory authority. In Germany, this is the Federal Commissioner for Data Protection and Freedom of Information (BfDI) or your local data protection authority.